The case for creativity : two decades' evidence of the link between imaginative marketing and commercial success / James Hurman.

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Detaylı Bibliyografya
Baskı/Yayın Bilgisi:	Auckland, N.Z. : AUT Media, 2011.
Yazar:	Hurman, James
Konular:	Advertising copy. Advertising. Creative ability in business. Success in business.
Materyal Türü:	Kitap

The case for creativity : two decades' evidence of the link between imaginative marketing and commercial success /

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