The case for creativity : two decades' evidence of the link between imaginative marketing and commercial success / James Hurman.

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Bibliographic Details
Published: Auckland, N.Z. : AUT Media, 2011.
Main Author:
Hurman, James
Subjects:
Advertising copy.
Advertising.
Creative ability in business.
Success in business.
Format: Book
The case for creativity : two decades' evidence of the link between imaginative marketing and commercial success /
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Central Library, Level 9

Holdings details from Central Library, Level 9
Call Number Copy Loan Type Status Request
HF 5825 .H966 2011 AU19535899B
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