The case for creativity : two decades' evidence of the link between imaginative marketing and commercial success / James Hurman.

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Detalhes bibliográficos
Publicado em: Auckland, N.Z. : AUT Media, 2011.
Autor principal:
Hurman, James
Assuntos:
Advertising copy.
Advertising.
Creative ability in business.
Success in business.
Formato: Livro
The case for creativity : two decades' evidence of the link between imaginative marketing and commercial success /

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