The case for creativity : two decades' evidence of the link between imaginative marketing and commercial success / James Hurman.

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Bibliographic Details
Published:	Auckland, N.Z. : AUT Media, 2011.
Main Author:	Hurman, James
Subjects:	Advertising copy. Advertising. Creative ability in business. Success in business.
Format:	Book

The case for creativity : two decades' evidence of the link between imaginative marketing and commercial success /

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