Brand valued : how socially valued brands hold the key to a sustainable future and business success / Guy Champniss and Fernando Rodes Vila.

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Bibliographic Details
Published:	Hoboken, NJ : John Wiley & Sons, c2011.
Online Access:	Contributor biographical information Publisher description Table of contents only
Main Author:	Champniss, Guy
Other Authors:	Rodes Vila, Fernando
Subjects:	Branding (Marketing) > Social aspects. Social responsibility of business.
Format:	Book

Online Access

Contributor biographical information
Publisher description
Table of contents only

Holdings details from Central Library, Level 9
Call Number Copy Loan Type Status Request
HF 5415.1255 .C476 2011 AU19279418B For loan Available now Request this copy