Market planning for new industrial products / Jean-Marie Choffray, Gary L. Lilien.

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Bibliographic Details
Published:	New York : Wiley, c1980.
Main Author:	Choffray, Jean-Marie
Other Authors:	Lilien, Gary L., 1946-
Subjects:	Product management. Product management > Case studies. New products
Format:	Book

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HF 5415.15 .C545 AU07791992B For loan Available now Request this copy