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1338195 |
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20101111142700.0 |
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090716s2011 maua 001 0 eng d |
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|a 9781439082744
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|a 143908274X
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|a 13218353
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|a (OCoLC)ocn426795680
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|a (OCoLC)426795680
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|a (Nz)13218353
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|a BTCTA
|c BTCTA
|d YDXCP
|d SGB
|d YUS
|d OCoLC
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4 |
|a P91.3
|b .W47 2011
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|3 Bib#:
|a 1338195
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100 |
1 |
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|a Wimmer, Roger D.
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245 |
1 |
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|a Mass media research :
|b an introduction /
|c Roger D. Wimmer, Joseph R. Dominick.
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250 |
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|a 9th ed.
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260 |
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|a Boston, Mass. :
|b Wadsworth,
|c 2011.
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300 |
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|a xii, 464 p. :
|b ill. ;
|c 24 cm.
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504 |
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|a Includes bibliographic references and indexes.
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505 |
0 |
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|a Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
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650 |
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0 |
|a Mass media
|x Research.
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700 |
1 |
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|a Dominick, Joseph R.
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991 |
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|a 2010-09-22
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992 |
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|a Created by sico, 22/09/2010. Updated by sico, 11/11/2010.
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999 |
f |
f |
|i 23baf60f-4b33-5b41-a87c-8f3f657a1fe0
|s 4e758b45-6231-53d6-be15-5f4a916849d3
|t 0
|
952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 6
|t 0
|e P 91.3 .W757 2011
|h Library of Congress classification
|i Book
|m AU18898424B
|