|
|
|
|
| LEADER |
00000cam a2200000 a 4500 |
| 001 |
1338195 |
| 005 |
20101111142700.0 |
| 008 |
090716s2011 maua 001 0 eng d |
| 020 |
|
|
|a 9781439082744
|
| 020 |
|
|
|a 143908274X
|
| 035 |
|
|
|a 13218353
|
| 035 |
|
|
|a (OCoLC)ocn426795680
|
| 035 |
|
|
|a (OCoLC)426795680
|
| 035 |
|
|
|a (Nz)13218353
|
| 040 |
|
|
|a BTCTA
|c BTCTA
|d YDXCP
|d SGB
|d YUS
|d OCoLC
|
| 050 |
|
4 |
|a P91.3
|b .W47 2011
|
| 097 |
|
|
|3 Bib#:
|a 1338195
|
| 100 |
1 |
|
|a Wimmer, Roger D.
|
| 245 |
1 |
0 |
|a Mass media research :
|b an introduction /
|c Roger D. Wimmer, Joseph R. Dominick.
|
| 250 |
|
|
|a 9th ed.
|
| 260 |
|
|
|a Boston, Mass. :
|b Wadsworth,
|c 2011.
|
| 300 |
|
|
|a xii, 464 p. :
|b ill. ;
|c 24 cm.
|
| 504 |
|
|
|a Includes bibliographic references and indexes.
|
| 505 |
0 |
|
|a Science and research -- Elements of research -- Research ethics -- Sampling -- Qualitative research methods -- Content analysis -- Survey research -- Longitudinal research -- Experimental research -- Introduction to statistics -- Hypothesis testing -- Basic statistical procedures -- Newspaper and magazine research. -- Research in the electronic media -- Research in advertising -- Research in public relations.
|
| 650 |
|
0 |
|a Mass media
|x Research.
|
| 700 |
1 |
|
|a Dominick, Joseph R.
|
| 991 |
|
|
|a 2010-09-22
|
| 992 |
|
|
|a Created by sico, 22/09/2010. Updated by sico, 11/11/2010.
|
| 999 |
f |
f |
|i 23baf60f-4b33-5b41-a87c-8f3f657a1fe0
|s 4e758b45-6231-53d6-be15-5f4a916849d3
|t 0
|
| 952 |
f |
f |
|p For loan
|a University Of Canterbury
|b UC Libraries
|c Central Library
|d Central Library, Level 6
|t 0
|e P 91.3 .W757 2011
|h Library of Congress classification
|i Book
|m AU18898424B
|
