Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner II, Paul J. Hensel.

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Bibliographic Details
Published: Chicago, Ill., USA : American Marketing Association, c1994-<c2005>
Main Author:
Bruner, Gordon C., 1954-
Other Authors:
Hensel, Paul J.
James, Karen E.
Subjects:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
Format: Book
Marketing scales handbook : a compilation of multi-item measures /
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Central Library, Level 9

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HF 5415.3 .B894 1994 v. 2 AU08396892B
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HF 5415.3 .B894 1994 v. 4 pt. 1 AU16046250B
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