Brand Hollywood : selling entertainment in a global media age / Paul Grainge.

Eitemau Tebyg

• Brand essense : using sense, symbol and story to design brand identity /
  gan: Gains, Neil
  Cyhoeddwyd: (2013)
• Brands : meaning and value in media culture /
  gan: Arvidsson, Adam
  Cyhoeddwyd: (2006)
• The global brand : how to create and develop lasting brand value in the world market /
  gan: Hollis, Nigel
  Cyhoeddwyd: (2008)
• Brands and branding geographies
  gan: Pike, Andy, 1968-
  Cyhoeddwyd: (2011)
• Building brand authenticity 7 habits of iconic brands /
  gan: Beverland, Michael
  Cyhoeddwyd: (2009)