The myth of excellence : why great companies never try to be the best at everything/ Frederick A. Crawford and Ryan Mathews.

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Bibliographic Details
Edition:1st ed.
Published: New York : Crown Business, c2001.
Main Author:
Crawford, Frederick A.
Other Authors:
Mathews, Ryan
Subjects:
Marketing research > Case studies.
Consumer behavior > Case studies.
Shopping > Case studies.
Format: Book
The myth of excellence : why great companies never try to be the best at everything/
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Central Library, Level 9

Holdings details from Central Library, Level 9
Call Number Copy Loan Type Status Request
HF 5415.2 .C899 2001 AU17085918B
 Shelved at beginning of Central 3 hour classified sequence For loan Available now Request this copy

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