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  1. 1
    by Bruner, Gordon C., 1954-
    Published 2012
    “...GCBII Productions...”
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    Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research.
  2. 2
    by Bruner, Gordon C., 1954-
    Published 2013
    “...GCBII Productions,...”
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    Marketing scales handbook multi-item measures for consumer insight research.
  3. 3
    by Bruner, Gordon C. II
    Published 2023
    “...GCBII Productions,...”
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    Marketing scales handbook : multi-item measures for consumer insight research.
  4. 4
    by Bruner, Gordon C., 1954-
    Published 2015
    “...GCBII Productions, LLC,...”
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    Marketing scales handbook : multi-item measures for consumer insight research.
  5. 5
    by Bruner, Gordon C., 1954-
    Published 2017
    “...GCBII Productions, LLC,...”
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    Marketing scales handbook : multi-item measures for consumer insight research.

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