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Table of Contents “...-- 2.4 Models of Culture -- 2.4.1 Trompenaars' Layers -- 2.4.2 Hofstede's Onion Model -- Practices -- 2.4.3 The Iceberg Theory; 2.4.4 Hall's Triad -- Technical Culture -- Formal Culture -- Informal Culture -- The Triad -- Notes -- 3 Frames and Levels -- 3.1 Frames -- 3.2 Logical Levels -- 3.2.1 Environment: Where and When -- 3.2.2 Behaviour: What -- 3.2.3 Capabilities: How -- 3.2.4 Beliefs: Why -- 3.2.5 Values: Why -- 3.2.6 Identity: Who -- 3.2.7 Levels of Culture -- 3.3 Culture and Behaviour -- 3.3.1 Culture Is a Filter -- 3.3.2 Individuals Are Members of Many Cultures -- 3.3.3 Small/large Cultures and Cultures 'On the Go' -- 3.3.4 The Distribution of Culture -- 3.3.5 Congruence -- 3.3.6 Ecological Fallacy; 3.3.7 Summary -- Notes -- 4 Logical Levels and Culture -- 4.1 Environment (where and When) -- 4.1.1 Physical Environment -- 4.1.2 Climate -- 4.1.3 Space -- 4.1.4 The Built Environment -- 4.1.5 Dress -- 4.1.6 Olfaction -- 4.1.7 Temporal Setting -- 4.2 Behaviour (What) -- 4.3 Capabilities/Strategies/Skills (How) -- 4.3.1 Language Channel and Style -- 4.3.2 Rituals and Strategies -- 4.4 Values -- 4.5 Beliefs (Why) -- 4.5.1 Ideological Environment -- 4.5.2 Proverbs -- 4.6 Identity -- 4.7 Imprinting -- 4.7.1 Biological Level -- 4.7.2 Emotional Level -- 4.7.3 Intellectual Level -- 4.7.4 Aesthetic Level; 4.7.5 Meta Level -- 4.8 The Model As a System -- 4.8.1 Role Changes -- 4.8.2 Attribution Theory -- 4.8.3 Habitus -- Notes -- 5 Language and Culture -- 5.1 Contexts of Situation and Culture -- 5.2 The Sapir.whorf Hypothesis -- 5.3 Lexis -- 5.3.1 Political Correctness -- 5.3.2 Categorization -- 5.3.3 Lexical and Conceptual Gaps -- 5.4 The Language System -- 5.4.1 Advertising -- 5.4.2 Interplay Between Language and Culture -- 6 Perception and Meta-Model -- 6.1 Filters -- 6.1.1 Filter 1: Physiological -- 6.1.2 Filter 2: Socialization/Culture -- 6.1.3 Filter 3: Individual -- 6.1.4 Filter 4: Language...”
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