Table of Contents “.... -- Cross-cultural interactions through mass media products: cognitive and emotional impacts of Chinese people's consumption of Korean media products. -- Consuming Japan: early Korean girls comic book artists' resistance and empowerment. -- Buying youth: Japanese fandom of the Korean Wave. -- Chogukjeok pan-East Asian soft masculinity: reading Boys over Flowers, Coffee Prince and Shinhwa fan fiction. -- Hallyu ballyhoo and Harisu: marketing and representing the transgendered in South Korea. -- Inroads for cultural traffic: breeding Korea's cinematiger. -- Creating a different wave: animating a market for Korean animation. -- The success and limitations of Japanese comics and animation in the US: can Korean manhwa and animation follow suit?. ...”
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