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162Published 2013Table of Contents “...-- Do video games encourage violent behavior? -- Is advertising good for society? -- Does fake news mislead the public? ...”
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163Published 2008Table of Contents “.../ Markus Prior -- What is the online public sphere good for? / Matthew Hindman....”
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166Published 2011Table of Contents “...Commodifying the "Other" through Online Microfinance / Franklin N. A. Yartey....”
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167
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168by Scherer, Jay, 1975-Table of Contents “...Introduction -- Globalization, corporate nationalism and the re-imaging of national sporting mythologies -- Critical theory, advertising and the new cultural economy -- The media sports cultural complex and the Adidasification of the New Zealand All Blacks -- Public broadcasting, sport and cultural citizenship : Sky's the limit in New Zealand -- Branding the nation : corporate nationalism and the new cultural economy of the All Blacks -- The Ka mate haka, Adidas and the circuit of culture -- From Ka mate to Kapa o pango : haka as contested terrain -- Engaging Adidas's 'Beat rugby' campaign : globalization, promotional culture and the production/consumption of online games -- Producing allblacks.com : cultural intermediaries and the policing of electronic spaces of sporting consumption -- Conclusion....”
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172by Lunt, Peter K. (Peter Kenneth), 1956-Connect to electronic resource
Published 2012
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173Published 2012Table of Contents “...Market segmentation, targeting and positioning -- Products and services marketing -- New products -- Pricing for value -- Marketing channels and logistics networks -- Retailing and wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling -- Direct and online marketing -- PART 4. ...”
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179Published 2014Table of Contents “...Barton -- "Guys, where are we?" podcasts, online video, and Lost's participatory culture / Michael Graves -- Afterword: the past and future of fandom studies / Jonathan Malcolm Lampley....”
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