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  1. 21
    by Zaraket, Sarah
    Published 2021
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    Consumer behaviour and social network sites : the impact of negative word of mouth /
  2. 22
    by Mishra, Anubhav
    Published 2024
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    Integrated advertising, promotion, and marketing : communicating in a digital world /
  3. 23
    Published 2014
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    The handbook of international advertising research /
  4. 24
    Published 2011
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    Advertising in developing and emerging countries the economic, political and social context /
  5. 25
    by Cronin, Anne M., 1967-
    Published 2010
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    Advertising, commercial spaces and the urban
  6. 26
    Published 1981
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    Marketing magazine : for advertising, marketing and media executives.
  7. 27
    by Bell, Geraldine
    Published 2017
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    Marketing Communications : an advertising, promotion and branding perspective /
  8. 28
    by Levinson, Jay Conrad
    Published 2009
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    Guerrilla marketing in 30 days
  9. 29
    by Sedivy, Julie
    Published 2011
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    Sold on language how advertisers talk to you and what this says about you /
  10. 30
    Published 2004
    Table of Contents “...Introduction : product placements in the mass media : unholy marketing marriages or realistic story-telling portrayals, unethical advertising messages or useful communication practices? ...”
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    Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /
  11. 31
    Published 2014
    A Kanopy streaming video -- Internet Explorer is not supported, Firefox, Chrome or other browsers are recommended
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    Killing us softly 4 : advertising's image of women.
  12. 32
    Published 2013
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    Social media and the law : a guidebook for communication students and professionals /
  13. 33
    by Peters, Elizabeth Mae
    Published 2019
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    Effective advertising for non-profit charities : how humanisation, proximal distance, and facial expression affects donations : a thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship /
  14. 34
    by Kelley, Larry D., 1955-
    Published 2022
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    Advertising management in a digital environment : text and cases /
  15. 35
    by Clow, Kenneth E.
    Published 2022
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    Integrated advertising, promotion, and marketing communications /
  16. 36
    Connect to electronic resource
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    The influence of music congruence and message complexity on the response of consumers to advertisements : a thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at the University of Canterbury, Department of Management, Marketing and Entrepreneurship /
  17. 37
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    Perceptions of sexual consent : the effects of eroticism and dominant gender in advertising : a thesis submitted in partial fulfilment of the requirements for the degree of Masters of Commerce in Marketing at the University of Canterbury, Department of Management, Marketing and Entrepreneurship /
  18. 38
    Published 2010
    Table of Contents “...: "coming out" videos as rhetorical action -- YouTube courtship : the private ins and public outs of Chris and Nickas -- Virtually supportive : self-disclosure of minority sexualities through online social networking sites -- Lesbians who are married to men : identity, collective stories, and the internet online community -- A very personal world : advertisement and identity of trans-persons on Craigslist -- The Facebook revolution : LGBT identity and activism -- PlanetOut and the dichotomies of queer media conglomeration -- Commercial closet association : LGBT identities in mainstream advertising -- Queering Brad Pitt : the struggle between gay fans and the Hollywood machine to control star discourse and image on the web -- Internet fandom, queer discourse, and identities -- Transconversations : new media, community and identity -- Out and about : slash fic, re-imagined texts, and queer commentaries -- Identity unmoored : Yaoi in the west -- Look at me! ...”
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    LGBT identity and online new media
  19. 39
    Published 2005
    Table of Contents “...e-Search : a conceptual framework of online consumer behavior /...”
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    Web systems design and online consumer behavior /
  20. 40
    Published 2000
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    Webvertising : the ultimate Internet advertising guide /

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