368 results Refine Results
  1. 1
    Published 2012
    Book
    Save to List
    Saved in:
    Online consumer behavior : theory and research in social media, advertising, and e-tail /
  2. 2
    Published 2012
    Table of Contents “...Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels....”
    Connect to electronic resource
    Electronic eBook
    Save to List
    Saved in:
    Online consumer behavior theory and research in social media, advertising, and e-tail /
  3. 3
    by Greene, Philip J.
    Published 2009
    Book
    Save to List
    Saved in:
    Keyword advertising, and other invisible uses of third-party trade marks in online advertising /
  4. 4
    by Fletcher, Winston
    Published 2010
    Connect to electronic resource
    Electronic eBook
    Save to List
    Saved in:
    Advertising a very short introduction /
  5. 5
    Subjects “...Internet advertising....”
    Connect to electronic resource
    Thesis Electronic eBook
    Save to List
    Saved in:
    Consumer-to-consumer online sharing of co-creative advertising campaigns : a thesis submitted in partial fulfillment of the requirements for the degree of Master of Commerce in Marketing to the College of Business and Law, University of Canterbury /
  6. 6
    by Tuten, Tracy L., 1967-
    Published 2024
    Subjects
    Book
    Save to List
    Saved in:
    Social media marketing /
  7. 7
    Published 2007
    Table of Contents “...From the BBS to the web : tracing the spaces of online romance /...”
    Connect to electronic resource
    Electronic eBook
    Save to List
    Saved in:
    Online matchmaking
  8. 8
    by Diamond, Stephanie
    Published 2018
    Subjects
    Book
    Save to List
    Saved in:
    Facebook marketing for dummies /
  9. 9
    Published 2013
    Newspaper
    Save to List
    Saved in:
    News advertiser : community news.
  10. 10
    Published 2012
    Table of Contents “...Phelps -- Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan -- Theory building for online health product advertising / by Jisu Huh and Wonsun Shin -- Political advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making / by Hugh M. ...”
    Book
    Save to List
    Saved in:
    Advertising theory /
  11. 11
    Published 2019
    Table of Contents “...Part I: Perspectives on advertising and advertising theories. Advertising theory in the digital age -- Coloring outside the lines: suggestions for the future of advertising theory -- Agency practitioners' theories about advertising: new directions -- Part II: Psychological processes in response to advertisements. psychological transportation in narrative advertising -- the role of technology in online persuasion: a MAIN model perspective -- Theories of emotion: appeal, engagement, and empowerment in marketing communications -- Managing advertising in non-traditional environments: a message processing framework -- The reflexive persuasion game: the Persuasion Knowledge Model (1994-2017) -- Involvement -- Part III: Audiences and roles in advertising. ...”
    Connect to electroinc resource
    Electronic eBook
    Save to List
    Saved in:
    Advertising theory /
  12. 12
    by Snyder, Wally S.
    Published 2017
    Connect to electronic resource
    eBook
    Save to List
    Saved in:
    Ethics in advertising : making the case for doing the right thing /
  13. 13
    by Mogaji, Emmanuel
    Published 2021
    Connect to electronic resource
    Electronic eBook
    Save to List
    Saved in:
    Introduction to advertising : understanding and managing the advertising process /
  14. 14
    by Nixon, Sean, 1966-
    Published 2003
    Connect to electronic resource
    Electronic eBook
    Save to List
    Saved in:
    Advertising cultures gender, commerce, creativity.
  15. 15
    by Lee, Monle
    Published 2005
    Connect to electronic resource
    Electronic eBook
    Save to List
    Saved in:
    Principles of advertising a global perspective /
  16. 16
    Published 2004
    Table of Contents “...Schneider and Kirsten A. Foot -- 'Shop online!' : advertising female teen cyberculture / David Silver and Philip Garland -- Permanently beta : responsive organization in the Internet era / Gina Neff and David Stark -- Art versus code : the gendered evolution of web design skills / Nalini P. ...”
    Book
    Save to List
    Saved in:
    Society online : the Internet in context /
  17. 17
    by Tuten, Tracy L., 1967-
    Published 2021
    Subjects “...Internet advertising....”
    Book
    Save to List
    Saved in:
    Social media marketing /
  18. 18
    by Holm, Nicholas
    Published 2023
    Connect to electronic resource
    Electronic eBook
    Save to List
    Saved in:
    Advertising and consumer society : a critical introduction /
  19. 19
    by Pardun, Carol J.
    Published 2020
    Connect to electronic resource
    Electronic eBook
    Save to List
    Saved in:
    Advertising account planning : new strategies in the digital landscape /
  20. 20
    by Carroll, Brian, 1965-
    Published 2010
    Connect to electronic resource
    Electronic eBook
    Save to List
    Saved in:
    Writing for digital media

Search Tools: