16 results Refine Results
  1. 1
    by Elliott, Richard H.
    Published 2007
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    Strategic brand management /
  2. 2
    by Whitler, Kimberly A.
    Published 2021
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    Positioning for advantage techniques and strategies to grow brand value /
  3. 3
    by Morgan, Adam, 1969-
    Published 2009
    Subjects “...Product management....”
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    Eating the big fish how challenger brands can compete against brand leaders /
  4. 4
    by Keller, Kevin Lane, 1956-
    Published 1998
    Subjects “...Brand name products Management....”
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    Strategic brand management : building, measuring and managing brand equity /
  5. 5
    by Temporal, Paul
    Published 2010
    Subjects “...Brand name products Management....”
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    Advanced brand management : managing brands in a changing world /
  6. 6
    by Keller, Kevin Lane, 1956-
    Published 2008
    Subjects “...Brand name products Management....”
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    Strategic brand management : building, measuring, and managing brand equity /
  7. 7
    by Ries, Al
    Published 2000
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    The 11 immutable laws of Internet branding /
  8. 8
    by Haig, Matt
    Published 2011
    Subjects “...Brand name products Management....”
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    Brand success : how the world's top 100 brands thrive and survive /
  9. 9
    by Kornberger, Martin, 1974-
    Published 2010
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    Brand society : how brands transform management and lifestyle /
  10. 10
    by Keller, Kevin Lane, 1956-
    Published 2012
    Subjects “...Brand name products Management....”
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    Strategic brand management : a European perspective /
  11. 11
    by Alsop, Ronald
    Published 2006
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    The 18 immutable laws of corporate reputation : creating, protecting and repairing your most valuable asset /
  12. 12
    by Haig, Matt
    Published 2005
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    Brand failures the truth about the 100 biggest branding mistakes of all time /
  13. 13
    by Braun, Thom, 1953-
    Published 2004
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    The philosophy of branding : great philosophers think brands /
  14. 14
    by Arvidsson, Adam
    Published 2006
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    Brands : meaning and value in media culture /
  15. 15
    by Tafoya, Dennis W.
    Published 2013
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    Organizations in the face of crisis managing the brand and stakeholders /
  16. 16
    Published 2011
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    Corporate reputation managing opportunities and threats /

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