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  1. 1
    Published 2015
    Subjects “...Marketing research Methodology....”
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    Market research methodologies : multi-method and qualitative approaches /
  2. 2
    by Rajagopal, 1957-
    Published 2019
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    Qualitative marketing research : understanding how behavioral complexities drive market strategies /
  3. 3
    by Daymon, Christine
    Published 2011
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    Qualitative research methods in public relations and marketing communications

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