13 results Refine Results
  1. 1
    by Kaplan, Robert M.
    Published 1967
    Subjects “...Marketing Data processing....”
    Thesis Book
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    Computer applications in marketing : an analysis of corporate experiences.
  2. 2
    Published 2023
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    Artificial intelligence for marketing management /
  3. 3
    by Banasiewicz, Andrew D.
    Published 2013
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    Marketing database analytics : transforming data for competitive advantage /
  4. 4
    by Nuthall, P. L. (Peter Leslie)
    Published 1982
    Subjects “...Farm produce Marketing Data processing....”
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    Design considerations for computer based marketing and information systems /
  5. 5
    by Berry, Michael J. A.
    Published 2004
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    Data mining techniques for marketing, sales, and customer relationship management /
  6. 6
    by Linoff, Gordon
    Published 2011
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    Data mining techniques for marketing, sales, and customer relationship management /
  7. 7
    by Berry, Michael J. A.
    Published 2000
    Subjects “...Marketing Data processing....”
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    Mastering data mining : the art and science of customer relationship management /
  8. 8
    Published 2021
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    Data analytics in marketing, entrepreneurship, and innovation /
  9. 9
    by Mishra, Shishir
    Published 2020
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    From starting small to winning big : the definitive digital marketing guide for startup entrepreneurs /
  10. 10
    by Lilien, Gary L., 1946-
    Published 1988
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    Marketing management : analytic exercises with Lotus 1-2-3 /
  11. 11
    by Rajagopal, 1957-
    Published 2019
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    Qualitative marketing research : understanding how behavioral complexities drive market strategies /
  12. 12
    by Maneesoonthorn, Chadinee
    Published 2006
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    An empirical examination of the effects of permission, interactivity, vividness and personalisation on consumer attitudes toward E-mail marketing : a thesis submitted in partial fulfilment of the requirements for the degree of Doctoral of Philosophy of Commerce in Management in the University of Canterbury /
  13. 13
    by Sathi, Arvind
    Published 2014
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    Engaging customers using big data : how marketing analytics are transforming business /

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