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  1. 1
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    Optimizing crowdsourcing websites to increase volunteer participation : a case study : whats on the menu? New York Public Library : a research paper presented in partial fulfilment of the degree of Bachelor of Arts Hons. (English), School of Humanities, College of Arts, University of Canterbury /
  2. 2
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    Brand tribalism and the gamer : an examination of extreme brand enthusiasts within video game platform brand communities : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, UC Business School, University of Canterbury /
  3. 3
    Published 2007
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    Electronic Conference Proceeding eBook
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    Online communities and social computing second international conference, OCSC 2007, held as part of HCI International 2007, Beijing, China, July 22-27, 2007 : proceedings /
  4. 4
    by Nelson-Field, Karen
    Published 2013
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    Viral marketing : the science of sharing /

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