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  1. 1
    Por Bishop, Cameron Scotland Vivian
    Publicado em 2018
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    Thesis Recurso Electrónico livro electrónico
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    Brand tribalism and the gamer : an examination of extreme brand enthusiasts within video game platform brand communities : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, UC Business School, University of Canterbury /

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