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  1. 61
    by Leitch, Shirley, 1960-
    Published 2000
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    Co-branding Adidas and All Blacks : the New Zealand launch /
  2. 62
    by Carah, Nicholas
    Published 2010
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    Pop brands : branding, popular music, and young people /
  3. 63
    Published 2010
    Subjects “...Branding (Marketing) Case studies....”
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    City branding theory and cases /
  4. 64
    by Grewal, Dhruv
    Published 2018
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    Marketing /
  5. 65
    by Grewal, Dhruv
    Published 2015
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    Marketing /
  6. 66
    Subjects “...Branding (Marketing) New Zealand....”
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    Iconic branding as a strategy for private and national fast moving consumer good brands : a thesis submitted in partial fulfilment of the requirements for the degree of Master Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury /
  7. 67
    Published 2006
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    Family matters : 120 years of Nestlé in New Zealand.
  8. 68
    by Marquez Diaz, Valentina
    Published 2022
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    How do restaurants present themselves online? : a content analysis on Christchurch restaurants : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury /
  9. 69
    by Torelli, Carlos J.
    Published 2013
    Subjects “...Branding (Marketing) Cross-cultural studies....”
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    Globalization, culture and branding : how to leverage cultural equity for building iconic brands in the era of globalization /
  10. 70
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    Brand tribalism and the gamer : an examination of extreme brand enthusiasts within video game platform brand communities : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, UC Business School, University of Canterbury /
  11. 71
    by Richey, Lisa Ann
    Published 2011
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    Brand aid : shopping well to save the world /

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