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  1. 1
    Subjects “...Advertising media planning....”
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    Television and recession.
  2. 2
    by Levinson, Jay Conrad
    Published 2009
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    Guerrilla marketing in 30 days
  3. 3
    by Moeran, Brian, 1944-
    Published 1996
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    A Japanese advertising agency : an anthropology of media and markets /
  4. 4
    by Haug, Wolfgang Fritz
    Published 1986
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    Critique of commodity aesthetics : appearance, sexuality and advertising in capitalist society /
  5. 5
    by Nielsen, Hanne Elliot Fønss
    Published 2023
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    Brand Antarctica : How Global Consumer Culture Shapes Our Perceptions of the Ice Continent /
  6. 6
    by Kincaid, William M.
    Published 1980
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    Promotion--products, services, and ideas /
  7. 7
    by Rosen, Emanuel
    Published 2000
    Subjects “...Word-of-mouth advertising....”
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    The anatomy of buzz : how to create word-of-mouth marketing /
  8. 8
    by Mishra, Anubhav
    Published 2024
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    Integrated advertising, promotion, and marketing : communicating in a digital world /
  9. 9
    Subjects
    Connect to electronic resource
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    The social marketing impact of native advertising news articles and the influence of scepticism from consumers : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury /
  10. 10
    by Wu, Tim
    Published 2016
    Subjects “...Advertising Social aspects History....”
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    The attention merchants : the epic scramble to get inside our heads /
  11. 11
    by Margolis, Jonathan
    Published 2008
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    Connect to eletronic resource
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    Guerrilla marketing for dummies /
  12. 12
    by Quelch, John A.
    Published 1989
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    How to market to consumers : 10 ways to win /
  13. 13
    by Agee, Tom
    Published 1999
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    One consumer's opinion /
  14. 14
    by Holtzhausen, Derina Rhoda
    Published 2021
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    Principles of strategic communication /
  15. 15
    Subjects “...Sexual minorities in advertising New Zealand Influence....”
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    Thesis Electronic eBook
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    The determinants of consumer responses in the LGBT community : an exploratory study of LGBT marketing in the context of New Zealand and USA advertisements : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury /
  16. 16
    by Grimwood, Samuel
    Published 2010
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    Thesis Book
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    An empirical investigation into the combined effect of sequence and cross-media exposure on audience attitudes : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury /
  17. 17
    Published 1992
    Subjects
    Conference Proceeding Book
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    Evaluation of tourism marketing /
  18. 18
    Published 2009
    Subjects “...Advertising Tourism....”
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    Tourism branding communities in action /
  19. 19
    by Herbig, Paul A.
    Published 1995
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    Marketing Japanese style /
  20. 20
    by Blakeman, Robyn, 1958-
    Published 2011
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    Strategic uses of alternative media : just the essentials /

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