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2出版 2012书本目录 “...Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels....”
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7出版 2007书本目录 “...From the BBS to the web : tracing the spaces of online romance /...”
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10出版 2012书本目录 “...Phelps -- Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan -- Theory building for online health product advertising / by Jisu Huh and Wonsun Shin -- Political advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making / by Hugh M. ...”
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11出版 2019书本目录 “...Part I: Perspectives on advertising and advertising theories. Advertising theory in the digital age -- Coloring outside the lines: suggestions for the future of advertising theory -- Agency practitioners' theories about advertising: new directions -- Part II: Psychological processes in response to advertisements. psychological transportation in narrative advertising -- the role of technology in online persuasion: a MAIN model perspective -- Theories of emotion: appeal, engagement, and empowerment in marketing communications -- Managing advertising in non-traditional environments: a message processing framework -- The reflexive persuasion game: the Persuasion Knowledge Model (1994-2017) -- Involvement -- Part III: Audiences and roles in advertising. ...”
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16出版 2004书本目录 “...Schneider and Kirsten A. Foot -- 'Shop online!' : advertising female teen cyberculture / David Silver and Philip Garland -- Permanently beta : responsive organization in the Internet era / Gina Neff and David Stark -- Art versus code : the gendered evolution of web design skills / Nalini P. ...”
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