372 results Refine Results
  1. 1
    Izdano 2012
    Knjiga
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    Shranjeno v:
    Online consumer behavior : theory and research in social media, advertising, and e-tail /
  2. 2
    Izdano 2012
    Kazalo “...Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels....”
    Connect to electronic resource
    Elektronski eKnjiga
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    Shranjeno v:
    Online consumer behavior theory and research in social media, advertising, and e-tail /
  3. 3
    od Greene, Philip J.
    Izdano 2009
    Knjiga
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    Keyword advertising, and other invisible uses of third-party trade marks in online advertising /
  4. 4
    od Fletcher, Winston
    Izdano 2010
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    Elektronski eKnjiga
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    Advertising a very short introduction /
  5. 5
    Teme “...Internet advertising....”
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    Thesis Elektronski eKnjiga
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    Consumer-to-consumer online sharing of co-creative advertising campaigns : a thesis submitted in partial fulfillment of the requirements for the degree of Master of Commerce in Marketing to the College of Business and Law, University of Canterbury /
  6. 6
    od Tuten, Tracy L., 1967-
    Izdano 2024
    Teme
    Knjiga
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    Shranjeno v:
    Social media marketing /
  7. 7
    Izdano 2007
    Kazalo “...From the BBS to the web : tracing the spaces of online romance /...”
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    Elektronski eKnjiga
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    Shranjeno v:
    Online matchmaking
  8. 8
    od Diamond, Stephanie
    Izdano 2018
    Teme
    Knjiga
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    Shranjeno v:
    Facebook marketing for dummies /
  9. 9
    Izdano 2013
    Časopis
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    Shranjeno v:
    News advertiser : community news.
  10. 10
    Izdano 2012
    Kazalo “...Phelps -- Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan -- Theory building for online health product advertising / by Jisu Huh and Wonsun Shin -- Political advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making / by Hugh M. ...”
    Knjiga
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    Shranjeno v:
    Advertising theory /
  11. 11
    Izdano 2019
    Kazalo “...Part I: Perspectives on advertising and advertising theories. Advertising theory in the digital age -- Coloring outside the lines: suggestions for the future of advertising theory -- Agency practitioners' theories about advertising: new directions -- Part II: Psychological processes in response to advertisements. psychological transportation in narrative advertising -- the role of technology in online persuasion: a MAIN model perspective -- Theories of emotion: appeal, engagement, and empowerment in marketing communications -- Managing advertising in non-traditional environments: a message processing framework -- The reflexive persuasion game: the Persuasion Knowledge Model (1994-2017) -- Involvement -- Part III: Audiences and roles in advertising. ...”
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    Elektronski eKnjiga
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    Shranjeno v:
    Advertising theory /
  12. 12
    od Snyder, Wally S.
    Izdano 2017
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    eKnjiga
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    Shranjeno v:
    Ethics in advertising : making the case for doing the right thing /
  13. 13
    od Mogaji, Emmanuel
    Izdano 2021
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    Elektronski eKnjiga
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    Shranjeno v:
    Introduction to advertising : understanding and managing the advertising process /
  14. 14
    od Nixon, Sean, 1966-
    Izdano 2003
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    Elektronski eKnjiga
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    Shranjeno v:
    Advertising cultures gender, commerce, creativity.
  15. 15
    od Lee, Monle
    Izdano 2005
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    Elektronski eKnjiga
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    Shranjeno v:
    Principles of advertising a global perspective /
  16. 16
    Izdano 2004
    Kazalo “...Schneider and Kirsten A. Foot -- 'Shop online!' : advertising female teen cyberculture / David Silver and Philip Garland -- Permanently beta : responsive organization in the Internet era / Gina Neff and David Stark -- Art versus code : the gendered evolution of web design skills / Nalini P. ...”
    Knjiga
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    Shranjeno v:
    Society online : the Internet in context /
  17. 17
    od Tuten, Tracy L., 1967-
    Izdano 2021
    Teme “...Internet advertising....”
    Knjiga
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    Shranjeno v:
    Social media marketing /
  18. 18
    od Holm, Nicholas
    Izdano 2023
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    Elektronski eKnjiga
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    Shranjeno v:
    Advertising and consumer society : a critical introduction /
  19. 19
    od Pardun, Carol J.
    Izdano 2020
    Connect to electronic resource
    Elektronski eKnjiga
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    Shranjeno v:
    Advertising account planning : new strategies in the digital landscape /
  20. 20
    od Carroll, Brian, 1965-
    Izdano 2010
    Connect to electronic resource
    Elektronski eKnjiga
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    Shranjeno v:
    Writing for digital media

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