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1Publicado em 2012Livro
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2Publicado em 2012Sumário “...Online advertising and online search behavior -- section 4. e-Tail consumer behavior and online channels....”
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4por Fletcher, WinstonConnect to electronic resource
Publicado em 2010
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5Assuntos “...Internet advertising....”
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7Publicado em 2007Sumário “...From the BBS to the web : tracing the spaces of online romance /...”
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10Publicado em 2012Sumário “...Phelps -- Direct-to-consumer advertising of prescription drugs : consumers, physicians, messages and complexity / by Kim Bartel Sheehan -- Theory building for online health product advertising / by Jisu Huh and Wonsun Shin -- Political advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making / by Hugh M. ...”
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11Publicado em 2019Sumário “...Part I: Perspectives on advertising and advertising theories. Advertising theory in the digital age -- Coloring outside the lines: suggestions for the future of advertising theory -- Agency practitioners' theories about advertising: new directions -- Part II: Psychological processes in response to advertisements. psychological transportation in narrative advertising -- the role of technology in online persuasion: a MAIN model perspective -- Theories of emotion: appeal, engagement, and empowerment in marketing communications -- Managing advertising in non-traditional environments: a message processing framework -- The reflexive persuasion game: the Persuasion Knowledge Model (1994-2017) -- Involvement -- Part III: Audiences and roles in advertising. ...”
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13por Mogaji, EmmanuelConnect to electronic resource
Publicado em 2021
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14por Nixon, Sean, 1966-Connect to electronic resource
Publicado em 2003
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16Publicado em 2004Sumário “...Schneider and Kirsten A. Foot -- 'Shop online!' : advertising female teen cyberculture / David Silver and Philip Garland -- Permanently beta : responsive organization in the Internet era / Gina Neff and David Stark -- Art versus code : the gendered evolution of web design skills / Nalini P. ...”
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18por Holm, NicholasConnect to electronic resource
Publicado em 2023
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19por Pardun, Carol J.Connect to electronic resource
Publicado em 2020
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20por Carroll, Brian, 1965-Connect to electronic resource
Publicado em 2010
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