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  1. 1
    af Marconi, Joe
    Udgivet 2000
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    The brand marketing book : creating, managing, and extending the value of your brand /
  2. 2
    af Beverland, Michael
    Udgivet 2018
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    Brand management : co-creating meaningful brands /
  3. 3
    af Holt, Douglas B.
    Udgivet 2010
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    Cultural strategy using innovative ideologies to build breakthrough brands /
  4. 4
    Fag “...Branding (Marketing) Management....”
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    Thesis Electronisk eBog
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    Corporate brand coherency : examining the effects of the advertising congruence antecedent on consumer attitudes : a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at the University of Canterbury /
  5. 5
    af Schmitt, Bernd
    Udgivet 1999
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    Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /
  6. 6
    Udgivet 2019
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    The branding of tourist destinations : theoretical and empirical insights /
  7. 7
    Udgivet 2010
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    Integrated brand marketing and measuring returns
  8. 8
    af Olins, Wally
    Udgivet 2014
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    Brand new : the shape of brands to come /
  9. 9
    af Wirthwein, Chris
    Udgivet 2014
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    The people powered brand : a blueprint for B2B brand and culture transformation /
  10. 10
    af Hanlon, Patrick
    Udgivet 2006
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    Primal branding : create zealots for your brand, your company, and your future /
  11. 11
    af McQuarrie, Edward F.
    Udgivet 2016
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    Visual branding : a rhetorical and historical analysis /
  12. 12
    af Lindstrom, Martin, 1970-
    Udgivet 2016
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    Small data : the tiny clues that uncover huge trends /
  13. 13
    af Haig, Matt
    Udgivet 2011
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    Brand failures : the truth about the 100 biggest branding mistakes of all time /
  14. 14
    af Hollis, Nigel
    Udgivet 2008
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    The global brand : how to create and develop lasting brand value in the world market /
  15. 15
    Udgivet 2014
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    The definitive book of branding /
  16. 16
    af Mogaji, Emmanuel
    Udgivet 2021
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    Introduction to advertising : understanding and managing the advertising process /
  17. 17
    af Beverland, Michael
    Udgivet 2009
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    Building brand authenticity 7 habits of iconic brands /
  18. 18
    af Tungate, Mark, 1967-
    Udgivet 2011
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    Branded beauty : how marketing changed the way we look /
  19. 19
    af Schneiders, Sascha
    Udgivet 2011
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    Apple's secret of success traditional marketing vs. cult marketing /
  20. 20
    Udgivet 2020
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    Research handbook on luxury branding /

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