Market research methodologies : multi-method and qualitative approaches /

Wydane 2015

Qualitative consumer & marketing research /

od Belk, Russell W.
Wydane 2013

Qualitative marketing research /

Wydane 2001

Qualitative marketing research : understanding how behavioral complexities drive market strategies /

od Rajagopal, 1957-
Wydane 2019

Qualitative research good decision making through understanding people, cultures and markets /

od Keegan, Sheila
Wydane 2009

Qualitative research methods in public relations and marketing communications

od Daymon, Christine
Wydane 2011