Advertising account planning : new strategies in the digital landscape /

per Pardun, Carol J.
Publicat 2020

AMA complete guide to marketing research for small business /

per Edmunds, Holly
Publicat 1996

Bad to good : achieving high quality and impact in your research /

Publicat 2016

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands /

per Lindstrom, Martin, 1970-
Publicat 2003

Business to business market research : understanding and measuring business markets /

per McNeil, Ruth
Publicat 2005

Cases in consumer behavior /

per Blackwell, Roger D.
Publicat 1969

A concise guide to market research : the process, data, and methods using IBM SPSS statistics /

per Sarstedt, Marko
Publicat 2019

Consumer behavior /

per Engel, James F.
Publicat 1995

Consumer behavior /

per Blackwell, Roger D.
Publicat 2001

Consumer behaviour : a European perspective /

per Antonides, Gerrit, 1951-
Publicat 1998

Consumer socialization : a life-cycle perspective /

per Moschis, George P., 1944-
Publicat 1987

Consuming kids : protecting our children from the onslaught of marketing and advertising /

per Linn, Susan
Publicat 2005

Creating new markets in the digital economy : value and worth /

per Ng, Irene C. L.
Publicat 2014

Doing research projects in marketing, management and consumer research /

per Hackley, Christopher E.
Publicat 2003

The effective use of market research : a guide for management /

per Birn, Robin
Publicat 1990

Engaging customers using big data : how marketing analytics are transforming business /

per Sathi, Arvind
Publicat 2014

Essentials of marketing research /

Publicat 2017

The essentials of marketing research /

Publicat 2013

Field guide to case study research in business-to-business marketing and purchasing /

Publicat 2014

GIS for business and service planning /

Publicat 1995