Advertising account planning : new strategies in the digital landscape /

por Pardun, Carol J.
Publicado 2020

AMA complete guide to marketing research for small business /

por Edmunds, Holly
Publicado 1996

Bad to good : achieving high quality and impact in your research /

Publicado 2016

Basic marketing research /

por Malhotra, Naresh K.
Publicado 2014

Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands /

por Lindstrom, Martin, 1970-
Publicado 2003

Business to business market research : understanding and measuring business markets /

por McNeil, Ruth
Publicado 2005

Cases in consumer behavior /

por Blackwell, Roger D.
Publicado 1969

A concise guide to market research : the process, data, and methods using IBM SPSS statistics /

por Sarstedt, Marko
Publicado 2019

Consumer behavior /

por Engel, James F.
Publicado 1995

Consumer behavior /

por Blackwell, Roger D.
Publicado 2001

Consumer behaviour /

Publicado 2007

Consumer behaviour : a European perspective /

por Antonides, Gerrit, 1951-
Publicado 1998

Consumer socialization : a life-cycle perspective /

por Moschis, George P., 1944-
Publicado 1987

Consuming kids : protecting our children from the onslaught of marketing and advertising /

por Linn, Susan
Publicado 2005

Creating new markets in the digital economy : value and worth /

por Ng, Irene C. L.
Publicado 2014

Customer engagement contemporary issues and challenges /

Publicado 2016

Directory /

Doing research projects in marketing, management and consumer research /

por Hackley, Christopher E.
Publicado 2003

The effective use of market research : a guide for management /

por Birn, Robin
Publicado 1990

Engaging customers using big data : how marketing analytics are transforming business /

por Sathi, Arvind
Publicado 2014