The 18 immutable laws of corporate reputation : creating, protecting and repairing your most valuable asset /

由 Alsop, Ronald
出版 2006

AR2 : the complete annual report and corporate image planning book /

出版 1987

Brand essense : using sense, symbol and story to design brand identity /

由 Gains, Neil
出版 2013

Brand Hollywood : selling entertainment in a global media age /

由 Grainge, Paul, 1972-
出版 2008

Brand new : the shape of brands to come /

由 Olins, Wally
出版 2014

Brochure.

出版 1995

CEO capital : a guide to building CEO reputation and company success /

由 Gaines-Ross, Leslie
出版 2003

Contemporary perspectives on corporate marketing contemplating corporate branding, marketing and communications in the 21st century /

出版 2013

Corporate identity design /

由 Napoles, Veronica, 1951-
出版 1988

Corporate identity : making business strategy visible through design /

由 Olins, Wally
出版 1990

Corporate reputation managing opportunities and threats /

出版 2011

Creating the corporate soul : the rise of public relations and corporate imagery in American big business /

由 Marchand, Roland
出版 1998

Dealing with an angry public : the mutual gains approach to resolving disputes /

由 Susskind, Lawrence
出版 1996

Design by thinking /

出版 2000

Design coordination and corporate image /

由 Henrion, F. H. K.
出版 1967

Design for business /

出版 1987

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands /

由 Schmitt, Bernd
出版 1999

The expressive organization : linking identity, reputation, and the corporate brand /

出版 2000

Fresh ideas in corporate identity /

出版 1994

The gender effect : capitalism, feminism, and the corporate politics of development /

由 Moeller, Kathryn
出版 2018