33 results Refine Results
  1. 1
    by Kimmel, Allan J.
    Published 2010
    Subjects “...Marketing....”
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    Connecting with consumers marketing for new marketplace realities /
  2. 2
    by Serazio, Michael
    Published 2013
    Subjects “...Marketing....”
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    Your ad here the cool sell of guerrilla marketing /
  3. 3
    by Marquez Diaz, Valentina
    Published 2022
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    How do restaurants present themselves online? : a content analysis on Christchurch restaurants : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury /
  4. 4
    by Ang, Lawrence
    Published 2014
    Subjects “...Communication in marketing....”
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    Principles of integrated marketing communications /
  5. 5
    by Anderson, Chris, 1961-
    Published 2006
    Subjects “...Market segmentation....”
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    The long tail : why the future of business is selling less of more /
  6. 6
    by Moore, Geoffrey A., 1946-
    Published 1999
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    Crossing the chasm : marketing and selling high-tech products to mainstream customers /
  7. 7
    by McLeod, Aaron J. (Aaron Jay)
    Published 2002
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    Thesis Book
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    Bridging the gap between basic research and commercialisation : a report submitted in partial fulfilment of the requirements for the degree of Master of Engineering in Management at the University of Canterbury /
  8. 8
    Published 2013
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    Innovation in pricing : contemporary theories and best practices /
  9. 9
    by Jaffe, Joseph, 1970-
    Published 2005
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    Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising /
  10. 10
    by Parasuraman, A.
    Published 2001
    Subjects “...Technological innovations Marketing....”
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    Techno-ready marketing : how and why your customers adopt technology /
  11. 11
    Published 2014
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    Tourism management, marketing, and development.
  12. 12
    by Post, Karen
    Published 2012
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    Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /
  13. 13
    by Stratton, Scott
    Published 2002
    Subjects “...New products New Zealand Marketing....”
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    Funding and commercialisation of new technology : a report submitted in partial fulfilment of the requirements for the degree of Master of Engineering in Management at the University of Canterbury /
  14. 14
    by Sandor, Richard L.
    Published 2012
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    Good Derivatives a Story of Financial and Environmental Innovation.
  15. 15
    by Ryan, Josh Mark
    Published 2021
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    Thesis Electronic eBook
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    Consumer perceptions of artificial intelligence avatars : linking cognitive evaluations to behavioural responses : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury /
  16. 16
    by Turow, Joseph
    Published 2011
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    The daily you : how the new advertising industry is defining your identity and your worth /
  17. 17
    by Bilgrami, Atif
    Published 2010
    Subjects
    Manuscript Book
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    Market research & commercial assessment of a University of Canterbury thin film coating technology : a project submitted in partial fulfilment of Master of Engineering Management at the University of Canterbury /
  18. 18
    by Fairweather, Curtis
    Published 2020
    Subjects “...Relationship marketing Technological innovations....”
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    Business-to-business software as a service : how gamification can be used as an acquisition tool through its influence on engagement : a thesis submitted in partial fulfilment of requirements for the degree of Master of Commerce in Marketing at the University of Canterbury, Department of Management, Marketing and Entrepreneurship /
  19. 19
    by Kay, Hamish
    Published 2011
    Subjects “...Technological innovations New Zealand Marketing....”
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    Assessing the technical feasibility and market opportunity of new technologies and supporting commercialisation activities : a hands-on experience working as a technology researcher at WakatoLink [i.e. WaikatoLink] involving technologies emerging from the University of Waikato ENMG680 : report submitted as partial fulfilment of the requirements for the degree of Master in Engineering Management at the University of Canterbury /
  20. 20
    by Ng, Irene C. L.
    Published 2014
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    Creating new markets in the digital economy : value and worth /

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