Advertising : an integrated marketing communication perspective /

by Belch, George E. (George Edward), 1951-
Published 2014

Advertising and promotion for retailing: text and cases /

by Jacobs, Laurence Wile, 1939-
Published 1972

Brilliant marketing plans : what to know and do to make a successful plan /

by Linton, Ian
Published 2011

Essentials of the promotional mix /

by Wolfe, Harry Deane, 1901-
Published 1970

Free offers : avoiding conflict with the Fair Trading Act.

Published 1997

How to prepare a promotional plan /

by Waller, David S.
Published 1998

Integrated marketing communications /

by Chitty, William
Published 2017

Integrated marketing communications /

by Chitty, William
Published 2018

Integrated marketing communications /

by Luck, Edwina
Published 2021

Integrated marketing communications /

by Chitty, William
Published 2015

Interest free and free credit promotions : avoiding conflict with the Fair Trading Act : a guide for retailers.

Published 1994

Mountain bike mania : the promotional plan 2e /

by Waller, David S.
Published 2004

New Zealand case studies in marketing /

by Fogelberg, Graeme
Published 1976

Overseas trade fairs : a guide to participation.

Published 1984

Promotion--products, services, and ideas /

by Kincaid, William M.
Published 1980

The promotional planning process /

by Strang, Roger A.
Published 1980

Sales promotion : how to create and implement campaigns that really work /

by Cummins, Julian
Published 1998

Selling the dream : how to promote your product, company, or ideas, and make a difference using everyday evangelism /

by Kawasaki, Guy, 1954-
Published 1992

Strategic advertising management /

by Percy, Larry
Published 2005