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  1. 1
    by Du Plessis, Erik
    Published 2011
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    The branded mind what neuroscience really tells us about the puzzle of the brain and the brand /
  2. 2
    by Kimmel, Allan J.
    Published 2013
    Subjects “...Marketing Psychological aspects....”
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    Psychological foundations of marketing /
  3. 3
    Subjects “...Marketing Psychological aspects....”
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    Psychological principles of marketing and consumer behavior /
  4. 4
    by Jaffe, Joseph, 1970-
    Published 2005
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    Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising /
  5. 5
    Subjects “...Internet marketing....”
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    The social marketing impact of native advertising news articles and the influence of scepticism from consumers : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury /
  6. 6
    by Peters, Elizabeth Mae
    Published 2019
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    Effective advertising for non-profit charities : how humanisation, proximal distance, and facial expression affects donations : a thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship /
  7. 7
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    Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions : a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Management in the University of Canterbury /
  8. 8
    by Foxall, G. R.
    Published 1994
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    Consumer psychology for marketing /
  9. 9
    by Hammond, James, 1952-
    Published 2011
    Subjects “...Branding (Marketing) Management....”
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    Branding your business
  10. 10
    by Kostelijk, Erik
    Published 2017
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    The influence of values on consumer behaviour : the value compass /
  11. 11
    by Danger, Eric
    Published 1968
    Subjects “...Marketing research....”
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    Using colour to sell /
  12. 12
    by Krishna, Aradhna
    Published 2013
    Subjects “...Marketing Psychological aspects....”
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    Customer sense how the 5 senses influence buying behavior /
  13. 13
    Published 2011
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    The study of tourism : foundations from psychology /
  14. 14
    by Underhill, Paco
    Published 2000
    Subjects “...Marketing research....”
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    Why we buy : the science of shopping /
  15. 15
    by McKenzie-Mohr, Doug, 1959-
    Published 1999
    Subjects “...Social marketing....”
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    Fostering sustainable behavior : an introduction to community-based social marketing /
  16. 16
    Published 2012
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    Online consumer behavior : theory and research in social media, advertising, and e-tail /
  17. 17
    Published 2012
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    Online consumer behavior theory and research in social media, advertising, and e-tail /
  18. 18
    by Jacobson, Michael F.
    Published 1995
    Subjects “...Marketing Social aspects United States....”
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    Marketing madness : a survival guide for a consumer society /
  19. 19
    by Foxall, G. R.
    Published 2005
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    Understanding consumer choice /
  20. 20
    by Ferrier, Adam
    Published 2014
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    The advertising effect : how to change behaviour /

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