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  1. 1
    by Gilmore, James H., 1959-
    Published 2007
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    Authenticity : what consumers really want /
  2. 2
    by Haig, Matt
    Published 2005
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    Brand failures the truth about the 100 biggest branding mistakes of all time /
  3. 3
    by Bureau, J. R.
    Published 1981
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    Brand management : planning and control /
  4. 4
    by Lehu, Jean-Marc
    Published 2007
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    Branded entertainment : product placement & brand strategy in the entertainment business /
  5. 5
    Published 2011
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    Branded lives the production and consumption of meaning at work /
  6. 6
    by Chapman, Randall G.
    Published 1997
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    Brandmaps : the competitive marketing strategy game /
  7. 7
    Published 2006
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    Brands & gaming the computer gaming phenomenon and its impact on brands and businesses /
  8. 8
    by Foxall, G. R.
    Published 1984
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    Corporate innovation : marketing and strategy /
  9. 9
    by Goldenberg, Jacob
    Published 2002
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    Creativity in product innovation /
  10. 10
    by Eureka, William E.
    Published 1994
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    The customer-driven company : managerial perspective on quality function deployment /
  11. 11
    by Ayas, Karen
    Published 1997
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    Design for living for innovation : project management for new product development /
  12. 12
    Published 2000
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    Designing winning products /
  13. 13
    by Smith, Preston G., 1941-
    Published 1998
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    Developing products in half the time : new rules, new tools /
  14. 14
    by Morgan, Adam, 1969-
    Published 2009
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    Eating the big fish how challenger brands can compete against brand leaders /
  15. 15
    by Coddington, Walter
    Published 1993
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    Environmental marketing : positive strategies for reaching the green consumer /
  16. 16
    by Pine, B. Joseph
    Published 1999
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    The experience economy : work is theatre & every business a stage /
  17. 17
    by Samaras, Thomas T.
    Published 1971
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    Fundamentals of configuration management /
  18. 18
    by Bergh, Joeri van den, 1971-
    Published 2011
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    How cool brands stay hot branding to generation Y /
  19. 19
    Published 2004
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    Innovation management and incentives design
  20. 20
    by Trott, Paul
    Published 2005
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    Innovation management and new product development /

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