Bad to good : achieving high quality and impact in your research /

Έκδοση 2016

Market research methodologies : multi-method and qualitative approaches /

Έκδοση 2015

Marketing research for non-profit, community and creative organizations how to improve your product, find customers and effectively promote your message /

ανά Kolb, Bonita M.
Έκδοση 2008

Marketing research for the tourism, hospitality and events industries /

ανά Kolb, Bonita M.
Έκδοση 2018

Qualitative marketing research : understanding how behavioral complexities drive market strategies /

ανά Rajagopal, 1957-
Έκδοση 2019

Qualitative research methods in public relations and marketing communications

ανά Daymon, Christine
Έκδοση 2011

The search for a method : focus groups and the development of mass communication research /

ανά Morrison, David E.
Έκδοση 1998