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  1. 1
    by Mishra, Anubhav
    Published 2024
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    Integrated advertising, promotion, and marketing : communicating in a digital world /
  2. 2
    Published 1981
    Journal
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    Marketing magazine : for advertising, marketing and media executives.
  3. 3
    by Levinson, Jay Conrad
    Published 2009
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    Guerrilla marketing in 30 days
  4. 4
    by Peters, Elizabeth Mae
    Published 2019
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    Effective advertising for non-profit charities : how humanisation, proximal distance, and facial expression affects donations : a thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship /
  5. 5
    by Nielsen, Hanne Elliot Fønss
    Published 2023
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    Brand Antarctica : How Global Consumer Culture Shapes Our Perceptions of the Ice Continent /
  6. 6
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    The social marketing impact of native advertising news articles and the influence of scepticism from consumers : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury /
  7. 7
    by Margolis, Jonathan
    Published 2008
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    Guerrilla marketing for dummies /
  8. 8
    by Holtzhausen, Derina Rhoda
    Published 2021
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    Principles of strategic communication /
  9. 9
    Published 2009
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    Tourism branding communities in action /
  10. 10
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    The determinants of consumer responses in the LGBT community : an exploratory study of LGBT marketing in the context of New Zealand and USA advertisements : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury /
  11. 11
    by Turow, Joseph
    Published 2011
    Book
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    The daily you : how the new advertising industry is defining your identity and your worth /
  12. 12
    by Du Plessis, Erik
    Published 2011
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    The branded mind what neuroscience really tells us about the puzzle of the brain and the brand /
  13. 13
    by O'Reilly, Terry Edward
    Published 2009
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    The age of persuasion how marketing ate our culture /
  14. 14
    by Ryan, Damian
    Published 2011
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    The best digital marketing campaigns in the world mastering the art of customer engagement /
  15. 15
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    Consumer to consumer marketing : understanding the nature of product and service oriented electronic word of mouth communication via Instagram : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury /
  16. 16
    by Johansen, Helene P. M.
    Published 2012
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    Relational political marketing in party-centred democracies because we deserve it /
  17. 17
    by Iggo, Bianca Zoë
    Published 2019
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    To explore the impact of gender perception on sponsorship decision making : a thesis submitted in partial fulfilment of the requirements for the degree of Master Commerce in Marketing, University of Canterbury /
  18. 18
    by Grau, Stacy Landreth
    Published 2022
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    Celebrity 2.0 : the role of social media influencer marketing in building brands /
  19. 19
    by Stokes, Rob
    Published 2013
    Table of Contents “...Create. eCommerce -- 11. Engage. Search advertising -- 12. Engage. Online advertising -- 13. ...”
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    eMarketing : the essential guide to marketing in a digital world /
  20. 20
    by Westwood, John, 1947-
    Published 2019
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    How to write a marketing plan : define your strategy, plan effectively and reach your marketing goals /

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