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Table of Contents “...Front Cover; Neuroeconomics: Decision Making and the Brain; Copyright Page; Contents; Preface; Acknowledgments; List of Contributors; Introduction: A Brief History of Neuroeconomics; Neoclassical Economics; Cognitive Neuroscience; Setting the Stage for Neuroeconomics; Two Trends, One Goal; Consolidation; Summary; References; I: The Fundamental Tools of Neuroeconomics; 1. ...”
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Subjects “...Cognitive neuroscience....”

Table of Contents “...Flash versus blink : an introduction to strategic intuition -- Revolution on earth : flashers of insight in scientific discovery -- Two halves of a brain : intelligent memory in neuroscience -- Lieutenant M saves your life : expert intuition in action -- The Corsican conquers Europe : coup d'oeil in classical military strategy -- Warrior Buddha : the path to beginner's mind -- Gates and the Google guys go for it : strategic innovation in business -- Mouse, minister, and moneylender : the art of what works in social enterprise -- Picasso dines with an African sculpture : creative combination in the professions -- Do we do Dewey? ...”

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