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  1. 1
    by Sathi, Arvind
    Published 2014
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    Engaging customers using big data : how marketing analytics are transforming business /
  2. 2
    by Lilien, Gary L., 1946-
    Published 1988
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    Marketing management : analytic exercises with Lotus 1-2-3 /
  3. 3
    by Berry, Michael J. A.
    Published 2000
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    Mastering data mining : the art and science of customer relationship management /

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