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  1. 1
    by Maneesoonthorn, Chadinee
    Published 2006
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    Thesis Book
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    An empirical examination of the effects of permission, interactivity, vividness and personalisation on consumer attitudes toward E-mail marketing : a thesis submitted in partial fulfilment of the requirements for the degree of Doctoral of Philosophy of Commerce in Management in the University of Canterbury /
  2. 2
    by Sathi, Arvind
    Published 2014
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    Engaging customers using big data : how marketing analytics are transforming business /
  3. 3
    by Mishra, Shishir
    Published 2020
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    From starting small to winning big : the definitive digital marketing guide for startup entrepreneurs /

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