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  1. 1
    by Gilmore, James H., 1959-
    Published 2007
    Subjects “...Product management....”
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    Authenticity : what consumers really want /
  2. 2
    Subjects “...Product management Psychological aspects....”
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    Psychological ownership in brand communities : the case of the Volkswagen diesel emissions scandal : a thesis submitted in partial fulfillment of the requirements of the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, College of Business and Law, University of Canterbury /
  3. 3
    by Bergh, Joeri van den, 1971-
    Published 2011
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    How cool brands stay hot branding to generation Y /

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