71 results Refine Results
  1. 1
    by Oswald, Laura
    Published 2012
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    Marketing semiotics : signs, strategies, and brand value /
  2. 2
    Published 2020
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    Sustainable destination branding and marketing : strategies for tourism development /
  3. 3
    Published 2019
    Subjects “...Tourism Marketing....”
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    The branding of tourist destinations : theoretical and empirical insights /
  4. 4
    Published 2010
    Subjects “...Branding (Marketing)...”
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    Integrated brand marketing and measuring returns
  5. 5
    by Wirthwein, Chris
    Published 2014
    Subjects “...Industrial marketing....”
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    The people powered brand : a blueprint for B2B brand and culture transformation /
  6. 6
    by Marquez Diaz, Valentina
    Published 2022
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    How do restaurants present themselves online? : a content analysis on Christchurch restaurants : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury /
  7. 7
    Published 1994
    Subjects “...Food Marketing History....”
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    Adding value : brands and marketing in food and drink /
  8. 8
    by Holt, Douglas B.
    Published 2010
    Subjects “...Branding (Marketing)...”
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    Cultural strategy using innovative ideologies to build breakthrough brands /
  9. 9
    by Mogaji, Emmanuel
    Published 2021
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    Introduction to advertising : understanding and managing the advertising process /
  10. 10
    Published 2016
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    The Routledge companion to contemporary brand management /
  11. 11
    by Schneiders, Sascha
    Published 2011
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    Apple's secret of success traditional marketing vs. cult marketing /
  12. 12
    Published 2020
    Subjects “...Luxuries Marketing Research....”
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    Research handbook on luxury branding /
  13. 13
    Subjects “...Branding (Marketing)...”
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    Advocacy : championing ideas and influencing others /
  14. 14
    by Grewal, Dhruv
    Published 2018
    Subjects “...Marketing Australia....”
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    Marketing /
  15. 15
    by Grewal, Dhruv
    Published 2015
    Subjects “...Marketing Australia....”
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    Marketing /
  16. 16
    Published 2012
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    Consumer-brand relationships theory and practice /
  17. 17
    by Marconi, Joe
    Published 2000
    Subjects “...Branding (Marketing)...”
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    The brand marketing book : creating, managing, and extending the value of your brand /
  18. 18
    by Beverland, Michael
    Published 2018
    Subjects “...Branding (Marketing)...”
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    Brand management : co-creating meaningful brands /
  19. 19
    by Ellis, Mike
    Published 2011
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    Managing and growing a cultural heritage web presence : a strategic guide /
  20. 20
    Subjects “...Branding (Marketing) Management....”
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    Thesis Electronic eBook
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    Corporate brand coherency : examining the effects of the advertising congruence antecedent on consumer attitudes : a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at the University of Canterbury /

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