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  1. 1
    Published 1994
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    Adding value : brands and marketing in food and drink /
  2. 2
    by Ferrier, Adam
    Published 2014
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    The advertising effect : how to change behaviour /
  3. 3
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    Advocacy : championing ideas and influencing others /
  4. 4
    by Schneiders, Sascha
    Published 2011
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    Apple's secret of success traditional marketing vs. cult marketing /
  5. 5
    Published 2010
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    Blowing up the brand : critical perspectives on promotional culture /
  6. 6
    by Richey, Lisa Ann
    Published 2011
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    Brand aid : shopping well to save the world /
  7. 7
    by Nielsen, Hanne Elliot Fønss
    Published 2023
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    Brand Antarctica : How Global Consumer Culture Shapes Our Perceptions of the Ice Continent /
  8. 8
    by Gains, Neil
    Published 2013
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    Brand essense : using sense, symbol and story to design brand identity /
  9. 9
    by Haig, Matt
    Published 2005
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    Brand failures the truth about the 100 biggest branding mistakes of all time /
  10. 10
    by Haig, Matt
    Published 2011
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    Brand failures : the truth about the 100 biggest branding mistakes of all time /
  11. 11
    by Beverland, Michael
    Published 2018
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    Brand management : co-creating meaningful brands /
  12. 12
    by Marconi, Joe
    Published 2000
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    The brand marketing book : creating, managing, and extending the value of your brand /
  13. 13
    by Olins, Wally
    Published 2014
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    Brand new : the shape of brands to come /
  14. 14
    by Haig, Matt
    Published 2011
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    Brand success : how the world's top 100 brands thrive and survive /
  15. 15
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    Brand tribalism and the gamer : an examination of extreme brand enthusiasts within video game platform brand communities : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, UC Business School, University of Canterbury /
  16. 16
    by Post, Karen
    Published 2012
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    Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /
  17. 17
    by Champniss, Guy
    Published 2011
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    Brand valued : how socially valued brands hold the key to a sustainable future and business success /
  18. 18
    by Tungate, Mark, 1967-
    Published 2011
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    Branded beauty : how marketing changed the way we look /
  19. 19
    Published 2011
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    Branded lives the production and consumption of meaning at work /
  20. 20
    by Du Plessis, Erik
    Published 2011
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    The branded mind what neuroscience really tells us about the puzzle of the brain and the brand /

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