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  1. 1
    by Ries, Al
    Published 2000
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    The 11 immutable laws of Internet branding /
  2. 2
    by Alsop, Ronald
    Published 2006
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    The 18 immutable laws of corporate reputation : creating, protecting and repairing your most valuable asset /
  3. 3
    by Temporal, Paul
    Published 2010
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    Advanced brand management : managing brands in a changing world /
  4. 4
    by Banet-Weiser, Sarah, 1966-
    Published 2012
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    Authentic TM the politics and ambivalence in a brand culture /
  5. 5
    Published 2010
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    Blowing up the brand : critical perspectives on promotional culture /
  6. 6
    by Riezebos, H. J., 1960-
    Published 1994
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    Brand-added value : theory and empirical research about the value of brands to consumers /
  7. 7
    by Lindstrom, Martin, 1970-
    Published 1999
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    Brand building on the internet /
  8. 8
    Published 2006
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    Brand culture
  9. 9
    Published 2006
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    Brand culture /
  10. 10
    Published 1993
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    Brand equity & advertising : advertising's role in building strong brands /
  11. 11
    by Gains, Neil
    Published 2013
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    Brand essense : using sense, symbol and story to design brand identity /
  12. 12
    by Haig, Matt
    Published 2005
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    Brand failures the truth about the 100 biggest branding mistakes of all time /
  13. 13
    by Grainge, Paul, 1972-
    Published 2008
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    Brand Hollywood : selling entertainment in a global media age /
  14. 14
    by Aaker, David A.
    Published 2000
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    Brand leadership /
  15. 15
    by Pringle, Hamish
    Published 2001
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    Brand manners : how to create the self-confident organisation to live the brand /
  16. 16
    by Isaac, Belinda
    Published 2000
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    Brand protection matters /
  17. 17
    by Kornberger, Martin, 1974-
    Published 2010
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    Brand society : how brands transform management and lifestyle /
  18. 18
    by Haig, Matt
    Published 2011
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    Brand success : how the world's top 100 brands thrive and survive /
  19. 19
    by Post, Karen
    Published 2012
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    Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference /
  20. 20
    by Lindstrom, Martin, 1970-
    Published 2003
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    Brandchild : remarkable insights into the minds of today's global kids and their relationships with brands /

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