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  1. 1
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    Brand tribalism and the gamer : an examination of extreme brand enthusiasts within video game platform brand communities : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, UC Business School, University of Canterbury /
  2. 2
    by Yi, Ying
    Published 2023
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    Exploring the impact of corporate social responsibility strategy and practices of dairy brands on the purchasing intention of Chinese consumers : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing in the University of Canterbury /
  3. 3
    by Fournier, Susan
    Published 2015
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    Strong brands strong relationships /

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