A handbook of advertising techniques /

by Harrison, Tony, 1937-
Published 1989

The handbook of international advertising research /

Published 2014

Handbook of product placement in the mass media : new strategies in marketing theory, practice, trends, and ethics /

Published 2004

Hard looks : masculinities, spectatorship and contemporary consumption /

by Nixon, Sean (Sean James), 1966-
Published 1996

Health or tobacco : an end to tobacco advertising and promotion /

Published 1989

The hidden persuaders.

by Packard, Vance, 1914-1996
Published 1957

The hidden persuaders /

by Packard, Vance, 1914-1996
Published 1991

Hit brands : how music builds value for the world's smartest brands /

by Jackson, Daniel M., 1972-
Published 2013

How 30 great ads were made : from idea to campaign /

by Williams, Eliza
Published 2012

How advertising works : the role of research /

Published 1998

How has gambling become normalised in New Zealand? : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Management at the Universi...

by Mack, Hugh Devereux

How to advertise /

by Roman, Kenneth
Published 1979

How to market to consumers : 10 ways to win /

by Quelch, John A.
Published 1989

How to reform capitalism.

Published 2017

If emotions do play an important role in decisions, what implications does this have for communication strategy development and tactical implementation? /

by Buchanan, June
Published 2001

The image factory : consumer culture, photography and the visual content industry /

by Frosh, Paul
Published 2003

The impact of alcohol advertising and alcohol moderation messages on Maori : a report /

Published 1998

The importance of being innocent why we worry about children /

by Faulkner, Joanne
Published 2010

In the line of fire for secondary school students /

Published 1997

An Independent scientific review of the Toxic Substances Board report May 1989 /

Published 1989