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  1. 1
    by Martin, Peter
    Published 1988
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    Locus of control and information processing responses to advertising : a test of the elaboration likelihood model : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Arts in Psychology at the University of Canterbury /
  2. 2
    by O'Shaughnessy, John
    Published 2004
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    Persuasion in advertising /
  3. 3
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    The influence of music congruence and message complexity on the response of consumers to advertisements : a thesis submitted in fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at the University of Canterbury, Department of Management, Marketing and Entrepreneurship /
  4. 4
    by Marshall, R. (Roger), 1943-
    Published 1979
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    Fear in the market-place : a study of anxiety arousal in persuasive communication /
  5. 5
    by McLuhan, Marshall, 1911-1980
    Published 1967
    Subjects “...Social psychology....”
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    The mechanical bride: folklore of industrial man /
  6. 6
    by Ferrier, Adam
    Published 2014
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    The advertising effect : how to change behaviour /
  7. 7
    by Buchanan, June
    Published 2001
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    If emotions do play an important role in decisions, what implications does this have for communication strategy development and tactical implementation? /
  8. 8
    by Calfee, John E., 1941-
    Published 1997
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    Fear of persuasion : a new perspective on advertising and regulation /
  9. 9
    Published 2004
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    The psychology of entertainment media : blurring the lines between entertainment and persuasion /
  10. 10
    Published 2012
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    The psychology of entertainment media : blurring the lines between entertainment and persuasion /
  11. 11
    by Du Plessis, Erik
    Published 2011
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    Electronic eBook
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    The branded mind what neuroscience really tells us about the puzzle of the brain and the brand /
  12. 12
    Published 1983
    Subjects “...Advertising Psychological aspects....”
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    Advertising and consumer psychology /
  13. 13
    Published 1985
    Subjects “...Advertising Psychological aspects....”
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    Psychological processes and advertising effects : theory, research, and applications /
  14. 14
    by Heath, Robert, 1947-
    Published 2012
    Subjects “...Advertising Psychological aspects....”
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    Seducing the subconscious : the psychology of emotional influence in advertising /
  15. 15
    by Peters, Elizabeth Mae
    Published 2019
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    Effective advertising for non-profit charities : how humanisation, proximal distance, and facial expression affects donations : a thesis submitted in partial fulfilment of the requirements for the Degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship /
  16. 16
    Subjects “...Marketing Psychological aspects....”
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    Psychological principles of marketing and consumer behavior /
  17. 17
    by Packard, Vance, 1914-1996
    Published 1957
    Subjects “...Advertising Psychological aspects....”
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    The hidden persuaders.
  18. 18
    Subjects
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    Thesis Electronic eBook
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    The social marketing impact of native advertising news articles and the influence of scepticism from consumers : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Marketing, Department of Management, Marketing and Entrepreneurship, University of Canterbury /
  19. 19
    by McDonnell, Kelvyn Michael
    Published 1972
    Subjects “...Advertising Psychological aspects....”
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    Visual communication design : ends, means and constraints.
  20. 20
    by Krugman, Herbert
    Published 2008
    Subjects “...Advertising Psychological aspects....”
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    Consumer behavior and advertising involvement : selected works of Herbert E. Krugman /

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