9 results Refine Results
  1. 1
    by Ferrier, Adam
    Published 2014
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    The advertising effect : how to change behaviour /
  2. 2
    by Buchanan, June
    Published 2001
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    If emotions do play an important role in decisions, what implications does this have for communication strategy development and tactical implementation? /
  3. 3
    by Krugman, Herbert
    Published 2008
    Subjects “...Advertising Psychological aspects....”
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    Consumer behavior and advertising involvement : selected works of Herbert E. Krugman /
  4. 4
    by Cronin, Anne M., 1967-
    Published 2000
    Subjects “...Advertising Psychological aspects....”
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    Advertising and consumer citizenship : gender, images, and rights /
  5. 5
    by Phillips, Michael J.
    Published 1997
    Subjects “...Advertising Psychological aspects....”
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    Ethics and manipulation in advertising : answering a flawed indictment /
  6. 6
    Subjects “...Advertising Psychological aspects....”
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    Exposure effects of consumer-generated advertising on audience attitudes, recall and behavioural intentions : a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Management in the University of Canterbury /
  7. 7
    by Wu, Tim
    Published 2016
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    The attention merchants : the epic scramble to get inside our heads /
  8. 8
    by Wu, Tim
    Published 2017
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    Attention Merchants.
  9. 9
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    How has gambling become normalised in New Zealand? : a thesis submitted in partial fulfilment of the requirements for the degree of Master of Commerce in Management at the University of Canterbury /

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