7 results Refine Results
  1. 1
    Published 1998
    Subjects “...Advertising....”
    Book
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    How advertising works : the role of research /
  2. 2
    by Heighton, Elizabeth J.
    Published 1976
    Subjects “...Broadcast advertising....”
    Book
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    Advertising in the broadcast media /
  3. 3
    Published 1978
    Subjects “...Advertising United States....”
    Book
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    Current issues and research in advertising 1978 /
  4. 4
    Published 1960
    Subjects “...Advertising Research Periodicals....”
    Journal
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    Journal of advertising research.
  5. 5
    by Lim, Allen
    Published 2012
    Subjects “...Cell phone advertising New Zealand....”
    Connect to electronic resource
    Thesis Electronic Book
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    The effects of mode vividness in mobile advertising when presented in the context of consumer goals and product involvement a thesis submitted in partial fulfilment of the requirements for the degree of Doctor of Philosophy in Marketing at the University of Canterbury /
  6. 6
    by Schroeder, Jonathan E., 1962-
    Published 2005
    Subjects
    Book
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    Visual consumption /
  7. 7
    Published 2014
    Subjects
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    Electronic eBook
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    The handbook of international advertising research /

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